Synthetic data
All sessions

s-2739

Simulated shopper

Oct 31, 2026, 1:03 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 247sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 354sSearch “headlamp”Searched the catalogNo clear doubt 63%
  4. 41m 11sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 81%
  5. 51m 15sBrowsed catalogBrowsed the catalogNo clear doubt 91%
  6. 61m 42sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 96%
  7. 71m 49sViewed Talus TrailViewed a product pageNo clear doubt 98%
  8. 82m 05sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 98%
  9. 92m 34sViewed cartViewed cart (saw shipping cost)No clear doubt 90%
  10. 102m 56sCheckout startedStarted checkoutNo clear doubt 90%
  11. 3m 09sPurchased

Final guess

No clear doubt90%
Fit
1%
Suitability
2%
Durability
<1%
Value
3%
Delivery
3%
Choice
<1%
No clear doubt
90%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.