Synthetic data
All sessions

s-2740

Simulated shopper

Nov 2, 2026, 3:00 AM UTC · mobile · paid social · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 03sViewed Ridgeback 38LViewed a product pageNo clear doubt 47%
  4. 41m 37sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 72%
  5. 52m 17sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 49%
  6. 62m 47sReviews filtered: fitFiltered reviews by fitFit 90%
  7. 73m 03sSize M/L · 18–21 in torso · Ridgeback 38LSelected a size→ the store shows Fit Confidence hereFit 99%
  8. 83m 20sExpanded materials · Ridgeback 38LExpanded materialsFit 98%
  9. 93m 35sImage 2 · Ridgeback 38LViewed a product imageFit 97%
  10. 103m 40sExpanded materials · Ridgeback 38LExpanded materialsFit 92%
  11. 114m 11sImage 3 · Ridgeback 38LViewed a product imageFit 91%
  12. 4m 37sLeft the store

Final guess

Fit91%
Fit
91%
Suitability
3%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.