Synthetic data
All sessions

s-2741

Simulated shopper

Oct 29, 2026, 12:31 PM UTC · mobile · organic · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 232sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 338sOpened reviews · Squall ProOpened reviewsChoice 62%
  4. 41m 10sExpanded specs · Squall ProExpanded technical specs→ the store shows Decision Helper hereChoice 70%
  5. 51m 35sImage 1 · Squall ProViewed a product imageChoice 64%
  6. 62m 06sImage 2 · Squall ProViewed a product imageChoice 53%
  7. 72m 34sExpanded specs · Squall ProExpanded technical specsSuitability 54%
  8. 83m 00sSearch “squall vs squall pro”Searched to compare optionsChoice 96%
  9. 93m 15sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 19sOpened comparisonOpened the comparisonChoice >99%
  11. 3m 47sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.