Synthetic data
All sessions

s-2742

Simulated shopper

Nov 1, 2026, 2:20 PM UTC · mobile · organic · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 238sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 349sOpened reviews · Squall ProOpened reviewsChoice 62%
  4. 41m 25sImage 1 · Squall ProViewed a product imageChoice 65%
  5. 51m 57sImage 2 · Squall ProViewed a product imageChoice 59%
  6. 62m 28sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  7. 72m 33sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 48sOpened reviews · Squall ProOpened reviewsChoice >99%
  9. 92m 57sCompare + Squall ProAdded a product to compareChoice >99%
  10. 103m 22sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 113m 31sViewed Talus TrailViewed a product pageChoice >99%
  12. 124m 10sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  13. 134m 28sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 4m 54sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Added a product to compare ×211.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.