Synthetic data
All sessions

s-2743

Simulated shopper

Oct 24, 2026, 5:04 AM UTC · mobile · organic · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 345sSearch “sale”Searched for deals / priceValue 88%
  4. 41m 23sAdded to cart · Emberline 20°FAdded to cartValue 88%
  5. 51m 34sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 97%
  6. 61m 51sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  7. 72m 09sAdded to cart · Emberline 20°FAdded to cartValue >99%
  8. 82m 12sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 40sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  10. 103m 09sExpanded warranty · Emberline 20°FExpanded warrantyValue >99%
  11. 113m 25sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  12. 123m 58sSearch “sale”Searched for deals / priceValue >99%
  13. 134m 09sAdded to cart · Emberline 20°FAdded to cartValue >99%
  14. 4m 26sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price ×230.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.