Synthetic data
All sessions

s-2744

Simulated shopper

Oct 22, 2026, 2:30 PM UTC · mobile · search ads · Talus Trail Runner · 23 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 13sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 37sAdded to cart · Talus TrailAdded to cartNo clear doubt 32%
  4. 41m 53sViewed cartViewed cart (saw shipping cost)Value 52%
  5. 52m 32sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  6. 62m 57sAdded to cart · Talus TrailAdded to cartValue 97%
  7. 73m 23sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 83m 27sRemoved from cart · Talus TrailRemoved from cartValue >99%
  9. 94m 04sAdded to cart · Talus TrailAdded to cartValue >99%
  10. 104m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 27sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 125m 04sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 13sSorted: price ascSorted by lowest priceValue >99%
  14. 145m 46sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  15. 156m 21sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  16. 166m 49sAdded to cart · Talus TrailAdded to cartValue >99%
  17. 177m 01sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 187m 35sRemoved from cart · Talus TrailRemoved from cartValue >99%
  19. 197m 53sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  20. 208m 03sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  21. 218m 15sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  22. 228m 50sImage 1 · Cairn LowViewed a product imageValue >99%
  23. 9m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×51.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.