Synthetic data
All sessions

s-2746

Simulated shopper

Oct 29, 2026, 6:20 PM UTC · desktop · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Talus TrailViewed a product pageChoice 23%
  2. 235sExpanded returns · Talus TrailExpanded returns policyFit 22%
  3. 31m 00sExpanded warranty · Talus TrailExpanded warrantyDurability 76%
  4. 41m 21sBrowsed catalogBrowsed the catalogDurability 61%
  5. 51m 43sSorted: price ascSorted by lowest priceNo clear doubt 50%
  6. 61m 52sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 75%
  7. 72m 00sSearch “jacket”Searched the catalogNo clear doubt 90%
  8. 82m 36sImage 1 · Talus TrailViewed a product imageNo clear doubt 95%
  9. 92m 40sOpened reviews · Talus TrailOpened reviewsNo clear doubt 84%
  10. 102m 51sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  11. 113m 01sExpanded materials · Talus TrailExpanded materialsDurability 99%
  12. 3m 16sLeft the store

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.