Synthetic data
All sessions

s-2747

Simulated shopper

Oct 24, 2026, 8:23 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 13 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 358sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 33sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 62%
  5. 51m 38sBrowsed catalogBrowsed the catalogNo clear doubt 81%
  6. 62m 09sSorted: price ascSorted by lowest priceNo clear doubt 90%
  7. 72m 16sAdded to cart · Cairn MidAdded to cartNo clear doubt 90%
  8. 82m 44sViewed cartViewed cart (saw shipping cost)No clear doubt 51%
  9. 93m 15sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 99%
  10. 103m 38sImage 2 · Cairn MidViewed a product imageValue 96%
  11. 113m 52sViewed cartViewed cart (saw shipping cost)Value 99%
  12. 124m 12sCheckout startedStarted checkoutValue 99%
  13. 4m 20sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.