Synthetic data
All sessions

s-2748

Simulated shopper

Oct 23, 2026, 4:56 AM UTC · desktop · paid social · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 30sExpanded warranty · Squall 2.5LExpanded warrantyNo clear doubt 50%
  4. 42m 00sOpened reviews · Squall 2.5LOpened reviewsDurability 56%
  5. 52m 10sViewed Driftwood 2PViewed a product pageDurability 46%
  6. 62m 13sOpened reviews · Driftwood 2POpened reviewsDurability 68%
  7. 72m 41sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  8. 82m 44sImage 1 · Driftwood 2PViewed a product imageDurability >99%
  9. 93m 19sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  10. 103m 27sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  11. 113m 50sExpanded warranty · Driftwood 2PExpanded warrantyDurability >99%
  12. 124m 20sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  13. 134m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 5m 03sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×415.6×
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.