Synthetic data
All sessions

s-2749

Simulated shopper

Oct 31, 2026, 11:16 AM UTC · desktop · organic · Lumen 400 Headlamp · 17 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 65%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 250sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 18sAdded to cart · Lumen 400Added to cartNo clear doubt 63%
  4. 41m 51sCheckout startedStarted checkoutNo clear doubt 63%
  5. 52m 07sExpanded shipping · Lumen 400Expanded shipping infoDelivery 49%
  6. 62m 15sDelivery check · ZIP 28282Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 91%
  7. 72m 23sExpanded returns · Lumen 400Expanded returns policyDelivery 96%
  8. 83m 02sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 20sImage 1 · Lumen 400Viewed a product imageDelivery 99%
  10. 103m 59sViewed Ridgeback 48LViewed a product pageDelivery 97%
  11. 114m 23sExpanded materials · Ridgeback 48LExpanded materialsDelivery 92%
  12. 125m 00sExpanded returns · Ridgeback 48LExpanded returns policyDelivery 96%
  13. 135m 25sOpened reviews · Ridgeback 48LOpened reviewsDelivery 97%
  14. 145m 37sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  15. 155m 50sViewed cartViewed cart (saw shipping cost)Delivery >99%
  16. 166m 02sCheckout startedStarted checkoutDelivery >99%
  17. 6m 25sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy ×22.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.