Synthetic data
All sessions

s-2750

Simulated shopper

Nov 2, 2026, 5:02 AM UTC · desktop · organic · Squall Pro 3L Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 229sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 00sCompare + Squall ProAdded a product to compareChoice 76%
  4. 41m 08sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 32sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 99%
  6. 62m 00sOpened reviews · Squall 2.5LOpened reviewsChoice 98%
  7. 72m 27sReviews filtered: valueFiltered reviews by valueChoice 69%
  8. 82m 32sSearch “discount code”Searched for deals / priceValue 94%
  9. 92m 41sCompare + Squall 2.5LAdded a product to compareValue 79%
  10. 103m 14sCompare + Squall ProAdded a product to compareChoice 53%
  11. 113m 27sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 96%
  12. 3m 53sLeft the store

Final guess

Choice96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
4%
Delivery
<1%
Choice
96%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.