Synthetic data
All sessions

s-2751

Simulated shopper

Nov 2, 2026, 2:27 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Merino 200Viewed a product pageFit 22%
  2. 219sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 350sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability 88%
  4. 41m 21sExpanded materials · Merino 200Expanded materialsDurability 96%
  5. 51m 37sExpanded materials · Merino 200Expanded materialsDurability 99%
  6. 62m 04sExpanded materials · Merino 200Expanded materialsDurability >99%
  7. 72m 27sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  8. 2m 55sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×56.6×
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.