Synthetic data
All sessions

s-2752

Simulated shopper

Oct 30, 2026, 11:03 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 00sSize 11 · Cairn MidSelected a sizeFit 81%
  3. 31m 33sImage 1 · Cairn MidViewed a product imageFit 79%
  4. 42m 09sOpened reviews · Cairn MidOpened reviewsFit 90%
  5. 52m 16sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  6. 62m 31sSize guide · Cairn MidOpened the size guideFit >99%
  7. 72m 43sAdded to cart · Cairn MidAdded to cartFit >99%
  8. 83m 11sViewed cartViewed cart (saw shipping cost)Fit >99%
  9. 93m 19sCheckout startedStarted checkoutFit >99%
  10. 3m 34sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.