Synthetic data
All sessions

s-2753

Simulated shopper

Oct 24, 2026, 12:31 AM UTC · desktop · email · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 01sDelivery check · ZIP 47427Checked delivery date by ZIPDelivery 63%
  4. 41m 13sImage 1 · Lumen 400Viewed a product imageNo clear doubt 58%
  5. 51m 36sSearch “tent”Searched the catalogNo clear doubt 76%
  6. 62m 01sOpened reviews · Lumen 400Opened reviewsNo clear doubt 60%
  7. 72m 37sReviews filtered: valueFiltered reviews by valueNo clear doubt 48%
  8. 82m 54sOpened reviews · Lumen 400Opened reviewsDelivery 47%
  9. 93m 12sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 70%
  10. 103m 32sAdded to cart · Lumen 400Added to cartValue 70%
  11. 113m 35sViewed cartViewed cart (saw shipping cost)Value 82%
  12. 124m 01sPromo field focusedClicked into the promo-code fieldValue 99%
  13. 134m 32sExpanded specs · Lumen 400Expanded technical specsValue 98%
  14. 144m 48sViewed cartViewed cart (saw shipping cost)Value 99%
  15. 155m 17sCheckout startedStarted checkoutValue 99%
  16. 5m 29sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.