Synthetic data
All sessions

s-2755

Simulated shopper

Oct 27, 2026, 1:28 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 230sExpanded materials · Ridgeback 48LExpanded materialsNo clear doubt 27%
  3. 341sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 43%
  4. 452sViewed Kettle TiViewed a product pageNo clear doubt 57%
  5. 51m 17sOpened reviews · Kettle TiOpened reviewsNo clear doubt 28%
  6. 61m 35sImage 2 · Kettle TiViewed a product imageNo clear doubt 43%
  7. 71m 48sOpened reviews · Kettle TiOpened reviewsSuitability 55%
  8. 82m 16sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 97%
  9. 92m 24sExpanded materials · Kettle TiExpanded materialsDurability 99%
  10. 102m 54sExpanded warranty · Kettle TiExpanded warrantyDurability >99%
  11. 113m 25sOpened reviews · Kettle TiOpened reviewsDurability >99%
  12. 124m 01sOpened reviews · Kettle TiOpened reviewsDurability >99%
  13. 134m 10sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 4m 17sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.