Synthetic data
All sessions

s-2756

Simulated shopper

Nov 2, 2026, 2:20 AM UTC · desktop · email · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 247sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 03sViewed Merino 200Viewed a product pageNo clear doubt 50%
  4. 41m 09sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
  5. 51m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  6. 61m 49sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  7. 71m 53sBrowsed catalogBrowsed the catalogDurability 99%
  8. 82m 33sExpanded materials · Merino 200Expanded materialsDurability >99%
  9. 92m 58sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 103m 20sAdded to cart · Merino 200Added to cartDurability >99%
  11. 3m 34sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.