Synthetic data
All sessions

s-2757

Simulated shopper

Nov 1, 2026, 12:18 PM UTC · mobile · paid social · Lumen 400 Headlamp · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 14sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 31m 36sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 59%
  4. 42m 14sAdded to cart · Lumen 400Added to cartNo clear doubt 59%
  5. 52m 17sViewed cartViewed cart (saw shipping cost)Delivery 61%
  6. 62m 27sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 78%
  7. 72m 36sExpanded returns · Lumen 400Expanded returns policyDelivery 68%
  8. 82m 42sAdded to cart · Lumen 400Added to cartDelivery 68%
  9. 92m 55sViewed cartViewed cart (saw shipping cost)Delivery 62%
  10. 103m 02sRemoved from cart · Lumen 400Removed from cartValue 93%
  11. 113m 38sImage 1 · Lumen 400Viewed a product imageValue 90%
  12. 123m 44sAdded to cart · Lumen 400Added to cartValue 90%
  13. 134m 18sViewed cartViewed cart (saw shipping cost)Value 93%
  14. 144m 26sViewed Squall 2.5LViewed a product pageValue 92%
  15. 4m 34sLeft the store

Final guess

Value92%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
92%
Delivery
8%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.