Synthetic data
All sessions

s-2760

Simulated shopper

Oct 29, 2026, 2:35 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 19sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 32sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 45sExpanded warranty · Squall 2.5LExpanded warrantyDurability 56%
  5. 51m 56sOpened reviews · Squall 2.5LOpened reviewsDurability 73%
  6. 62m 30sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 92%
  7. 73m 00sOpened reviews · Squall 2.5LOpened reviewsDurability 94%
  8. 83m 16sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 28sBrowsed catalogBrowsed the catalogDurability >99%
  10. 104m 04sImage 1 · Squall 2.5LViewed a product imageDurability >99%
  11. 114m 22sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  12. 125m 01sExpanded warranty · Squall 2.5LExpanded warrantyDurability >99%
  13. 5m 29sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.