Synthetic data
All sessions

s-2762

Simulated shopper

Oct 21, 2026, 2:39 PM UTC · desktop · search ads · Squall Pro 3L Shell · 18 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 251sAdded to cart · Squall 2.5LAdded to cartChoice 27%
  3. 31m 16sViewed cartViewed cart (saw shipping cost)Value 59%
  4. 41m 20sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  5. 51m 52sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  6. 62m 32sCompare + Squall 2.5LAdded a product to compareValue >99%
  7. 73m 10sCompare + Squall ProAdded a product to compareValue >99%
  8. 83m 20sViewed Squall ProViewed a product page · Switched to a similar productValue >99%
  9. 93m 33sBrowsed catalogBrowsed the catalogValue >99%
  10. 104m 06sAdded to cart · Squall ProAdded to cartValue >99%
  11. 114m 12sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 35sRemoved from cart · Squall ProRemoved from cartValue >99%
  13. 134m 47sImage 1 · Squall ProViewed a product imageValue >99%
  14. 144m 50sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  15. 155m 15sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  16. 165m 53sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  17. 176m 09sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  18. 6m 17sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×31.4×
  • Searched for a use-case or spec ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.