Synthetic data
All sessions

s-2763

Simulated shopper

Oct 23, 2026, 9:41 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 258sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 09sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 43sViewed Merino 200Viewed a product pageNo clear doubt 43%
  5. 52m 06sSize S · Merino 200Selected a sizeNo clear doubt 50%
  6. 62m 28sImage 1 · Merino 200Viewed a product imageFit 71%
  7. 73m 03sImage 2 · Merino 200Viewed a product imageFit 60%
  8. 83m 35sOpened reviews · Merino 200Opened reviewsFit 81%
  9. 93m 59sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 67%
  10. 104m 24sExpanded specs · Merino 200Expanded technical specsSuitability 95%
  11. 115m 02sOpened reviews · Merino 200Opened reviewsSuitability 97%
  12. 125m 29sSorted: ratingRe-sorted the catalogSuitability 96%
  13. 135m 41sImage 3 · Merino 200Viewed a product imageSuitability 96%
  14. 145m 47sOpened reviews · Merino 200Opened reviewsSuitability 97%
  15. 156m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 6m 52sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.