All sessions
s-2764
Simulated shopperOct 29, 2026, 7:54 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 120sViewed Merino 200Viewed a product pageFit 22%
- 239sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
- 31m 07sExpanded returns · Merino 200Expanded returns policyFit 38%
- 41m 36sExpanded warranty · Merino 200Expanded warrantyDurability 71%
- 51m 51sOpened reviews · Merino 200Opened reviewsDurability 87%
- 62m 17sExpanded shipping · Merino 200Expanded shipping info→ the store shows Durability Proof hereDurability 69%
- 72m 24sExpanded returns · Merino 200Expanded returns policyDurability 64%
- 83m 03sOpened reviews · Merino 200Opened reviewsDurability 79%
- 93m 13sImage 2 · Merino 200Viewed a product imageDurability 78%
- 103m 38sExpanded materials · Merino 200Expanded materialsDurability 96%
- 114m 05sExpanded materials · Merino 200Expanded materialsDurability 99%
- 124m 17sOpened reviews · Merino 200Opened reviewsDurability >99%
- 4m 34sLeft the store
Final guess
Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
- Expanded materials ×26.6×
- Expanded warranty15.6×
- Opened reviews ×31.8×
- Expanded returns policy ×21.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.