Synthetic data
All sessions

s-2765

Simulated shopper

Oct 29, 2026, 7:30 AM UTC · mobile · email · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 235sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 04sExpanded materials · Ridgeback 48LExpanded materialsDurability 40%
  4. 41m 43sDelivery check · ZIP 35455Checked delivery date by ZIPDelivery 32%
  5. 52m 17sSorted: featuredRe-sorted the catalogDelivery 35%
  6. 62m 56sOpened reviews · Ridgeback 48LOpened reviewsDelivery 29%
  7. 73m 13sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 88%
  8. 83m 35sBrowsed catalogBrowsed the catalogSuitability 84%
  9. 93m 53sViewed Cairn MidViewed a product pageSuitability 80%
  10. 104m 14sOpened reviews · Cairn MidOpened reviewsSuitability 88%
  11. 114m 21sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 25sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  13. 134m 51sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  14. 5m 07sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.