Synthetic data
All sessions

s-2766

Simulated shopper

Oct 25, 2026, 3:24 PM UTC · mobile · paid social · Driftwood 2P Tent · 12 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 238sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 06sSize guide · Talus TrailOpened the size guideNo clear doubt 38%
  4. 41m 41sOpened reviews · Talus TrailOpened reviewsFit 55%
  5. 52m 00sViewed Driftwood 2PViewed a product pageFit 47%
  6. 62m 28sOpened reviews · Driftwood 2POpened reviewsFit 60%
  7. 73m 02sExpanded returns · Driftwood 2PExpanded returns policyFit 78%
  8. 83m 29sOpened reviews · Driftwood 2POpened reviewsFit 46%
  9. 93m 59sAdded to cart · Driftwood 2PAdded to cartFit 46%
  10. 104m 04sViewed cartViewed cart (saw shipping cost)Delivery 35%
  11. 114m 08sCheckout startedStarted checkoutDelivery 35%
  12. 4m 36sPurchased

Final guess

Delivery35%
Fit
29%
Suitability
3%
Durability
27%
Value
3%
Delivery
35%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.