Synthetic data
All sessions

s-2768

Simulated shopper

Oct 22, 2026, 10:13 AM UTC · desktop · paid social · Talus Trail Runner · 3 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 225sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 30sLeft the store

Final guess

Choice78%
Fit
2%
Suitability
2%
Durability
1%
Value
8%
Delivery
1%
Choice
78%
No clear doubt
8%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.