Synthetic data
All sessions

s-2769

Simulated shopper

Nov 1, 2026, 1:57 PM UTC · desktop · search ads · Kettle Ti Stove Kit · 14 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 253sExpanded shipping · Kettle TiExpanded shipping infoDelivery 66%
  3. 31m 32sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  4. 41m 49sAdded to cart · Kettle TiAdded to cartDelivery 94%
  5. 52m 29sViewed cartViewed cart (saw shipping cost)Delivery 99%
  6. 62m 41sOpened reviews · Kettle TiOpened reviewsDelivery 99%
  7. 72m 51sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 83m 05sImage 1 · Kettle TiViewed a product imageDelivery 99%
  9. 93m 14sExpanded returns · Kettle TiExpanded returns policyDelivery >99%
  10. 103m 50sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  11. 114m 29sExpanded returns · Kettle TiExpanded returns policyDelivery >99%
  12. 125m 04sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  13. 135m 34sDelivery check · ZIP 75320Checked delivery date by ZIPDelivery >99%
  14. 5m 41sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.