Synthetic data
All sessions

s-2770

Simulated shopper

Oct 30, 2026, 12:30 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 232sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 339sAdded to cart · Cairn LowAdded to cartNo clear doubt 41%
  4. 453sViewed cartViewed cart (saw shipping cost)Value 35%
  5. 51m 24sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 81%
  6. 61m 37sDelivery check · ZIP 16369Checked delivery date by ZIPDelivery 99%
  7. 72m 01sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  8. 82m 17sDelivery check · ZIP 43761Checked delivery date by ZIPDelivery >99%
  9. 92m 45sDelivery check · ZIP 64769Checked delivery date by ZIPDelivery >99%
  10. 103m 18sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 30sViewed Talus TrailViewed a product page · Switched to a similar productDelivery >99%
  12. 124m 10sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
  13. 134m 40sOpened reviews · Talus TrailOpened reviewsDelivery >99%
  14. 144m 59sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  15. 5m 25sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.