Synthetic data
All sessions

s-2771

Simulated shopper

Oct 20, 2026, 9:01 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Merino 200Viewed a product pageFit 22%
  2. 253sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 31m 25sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 97%
  4. 41m 44sSearch “merino”Searched the catalogDurability 92%
  5. 52m 15sExpanded returns · Merino 200Expanded returns policyDurability 94%
  6. 62m 54sExpanded materials · Merino 200Expanded materialsDurability 98%
  7. 73m 29sSize guide · Merino 200Opened the size guideDurability 97%
  8. 83m 35sExpanded warranty · Merino 200Expanded warrantyDurability 99%
  9. 94m 02sSize L · Merino 200Selected a sizeDurability 98%
  10. 104m 37sExpanded returns · Merino 200Expanded returns policyDurability 98%
  11. 115m 13sCompare + Merino 200Added a product to compareDurability 99%
  12. 125m 20sOpened reviews · Merino 200Opened reviewsDurability >99%
  13. 135m 44sReviews filtered: fitFiltered reviews by fitDurability 96%
  14. 5m 50sLeft the store

Final guess

Durability96%
Fit
4%
Suitability
<1%
Durability
96%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.