Synthetic data
All sessions

s-2772

Simulated shopper

Oct 29, 2026, 8:53 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 15 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Cairn MidViewed a product pageFit 27%
  2. 226sSize guide · Cairn MidOpened the size guideFit 74%
  3. 337sImage 1 · Cairn MidViewed a product imageFit 71%
  4. 41m 08sSize 10.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 95%
  5. 51m 33sSize 11 · Cairn MidChanged size selectionFit >99%
  6. 62m 00sSize 10.5 · Cairn MidChanged size selectionFit >99%
  7. 72m 05sSize 11 · Cairn MidChanged size selectionFit >99%
  8. 82m 22sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 92m 26sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 102m 37sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 113m 01sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 28sAdded to cart · Cairn MidAdded to cartFit >99%
  13. 133m 45sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 143m 51sCheckout startedStarted checkoutFit >99%
  15. 4m 01sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×3106.9×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.