All sessions
s-2773
Simulated shopperOct 28, 2026, 11:20 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 3 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 13sViewed Merino 200Viewed a product pageFit 22%
- 215sOpened reviews · Merino 200Opened reviewsDurability 31%
- 44sLeft the store
Final guess
Durability31%
Fit
28%
Suitability
12%
Durability
31%
Value
14%
Delivery
6%
Choice
2%
No clear doubt
7%
Why durabilityhow much likelier
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.