Synthetic data
All sessions

s-2774

Simulated shopper

Oct 27, 2026, 12:12 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 10 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn LowViewed a product pageChoice 31%
  2. 239sSearch “deals”Searched for deals / priceValue 86%
  3. 355sExpanded specs · Cairn LowExpanded technical specs→ the store shows Value Breakdown hereValue 63%
  4. 41m 13sAdded to cart · Cairn LowAdded to cartValue 63%
  5. 51m 52sViewed cartViewed cart (saw shipping cost)Value 91%
  6. 62m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 73m 06sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  8. 83m 30sOpened reviews · Cairn MidOpened reviewsValue >99%
  9. 93m 47sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 4m 01sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.