Synthetic data
All sessions

s-2776

Simulated shopper

Oct 28, 2026, 5:41 AM UTC · mobile · paid social · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Squall ProViewed a product pageValue 34%
  3. 31m 24sExpanded shipping · Squall ProExpanded shipping infoDelivery 48%
  4. 41m 30sDelivery check · ZIP 33795Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  5. 51m 59sDelivery check · ZIP 89977Checked delivery date by ZIPDelivery 99%
  6. 62m 08sExpanded warranty · Squall ProExpanded warrantyDelivery 98%
  7. 72m 28sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  8. 82m 38sDelivery check · ZIP 76627Checked delivery date by ZIPDelivery >99%
  9. 2m 42sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.