Synthetic data
All sessions

s-2777

Simulated shopper

Oct 27, 2026, 9:50 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 255sViewed Squall 2.5LViewed a product pageNo clear doubt 42%
  3. 31m 12sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 41m 50sSearch “discount code”Searched for deals / priceValue 89%
  5. 52m 00sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 85%
  6. 2m 07sLeft the store

Final guess

Value85%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
85%
Delivery
<1%
Choice
12%
No clear doubt
2%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.