Synthetic data
All sessions

s-2778

Simulated shopper

Oct 22, 2026, 7:47 PM UTC · desktop · paid social · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 245sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 355sOpened reviews · Talus TrailOpened reviewsDurability 56%
  4. 41m 17sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  5. 51m 23sSearch “durable hiking boots”Searched for durability / warrantyDurability >99%
  6. 61m 46sOpened reviews · Talus TrailOpened reviewsDurability >99%
  7. 71m 58sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 30sExpanded materials · Talus TrailExpanded materialsDurability >99%
  9. 92m 37sSize guide · Talus TrailOpened the size guideDurability >99%
  10. 2m 47sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Searched for durability / warranty38.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.