Synthetic data
All sessions

s-2779

Simulated shopper

Oct 23, 2026, 12:04 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn MidViewed a product pageFit 27%
  2. 237sOpened comparisonOpened the comparisonChoice 93%
  3. 31m 05sViewed Talus TrailViewed a product pageChoice 95%
  4. 41m 25sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 33sCompare + Cairn MidAdded a product to compareChoice >99%
  6. 61m 50sCompare + Talus TrailAdded a product to compareChoice >99%
  7. 72m 04sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  8. 82m 24sOpened comparisonOpened the comparisonChoice >99%
  9. 92m 28sOpened comparisonOpened the comparisonChoice >99%
  10. 102m 41sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  11. 113m 18sOpened comparisonOpened the comparisonChoice >99%
  12. 3m 34sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×457.4×
  • Added a product to compare ×211.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.