Synthetic data
All sessions

s-2780

Simulated shopper

Oct 27, 2026, 4:05 AM UTC · mobile · paid social · Talus Trail Runner · 13 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn MidViewed a product pageFit 27%
  2. 215sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 353sCompare + Talus TrailAdded a product to compareChoice 84%
  4. 41m 19sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 51m 45sExpanded specs · Talus TrailExpanded technical specsChoice 94%
  6. 61m 54sCompare + Talus TrailAdded a product to compareChoice 99%
  7. 72m 11sCompare + Cairn LowAdded a product to compareChoice >99%
  8. 82m 19sCompare + Talus TrailAdded a product to compareChoice >99%
  9. 92m 35sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 102m 44sAdded to cart · Talus TrailAdded to cartChoice >99%
  11. 112m 53sViewed cartViewed cart (saw shipping cost)Choice >99%
  12. 123m 01sCheckout startedStarted checkoutChoice >99%
  13. 3m 20sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.