Synthetic data
All sessions

s-2781

Simulated shopper

Oct 30, 2026, 2:20 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 247sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 20sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  4. 41m 58sViewed Merino 200Viewed a product pageSuitability 93%
  5. 52m 14sExpanded materials · Merino 200Expanded materials→ the store shows Built-For Answer hereSuitability 95%
  6. 62m 50sSize guide · Merino 200Opened the size guideSuitability 85%
  7. 72m 54sSize guide · Merino 200Re-opened the size guideFit 96%
  8. 82m 59sOpened reviews · Merino 200Opened reviewsFit 95%
  9. 93m 38sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 44sSearch “pack torso size”Searched for sizing / fitFit >99%
  11. 114m 11sSearch “waterproof jacket”Searched for a use-case or specFit >99%
  12. 124m 15sExpanded specs · Merino 200Expanded technical specsFit 97%
  13. 134m 26sAdded to cart · Merino 200Added to cartFit 97%
  14. 144m 36sViewed cartViewed cart (saw shipping cost)Fit 97%
  15. 154m 55sCheckout startedStarted checkoutFit 97%
  16. 5m 00sPurchased

Final guess

Fit97%
Fit
97%
Suitability
3%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.