Synthetic data
All sessions

s-2783

Simulated shopper

Nov 2, 2026, 3:01 AM UTC · mobile · search ads · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 06sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 15sOpened reviews · Lumen 400Opened reviewsNo clear doubt 53%
  5. 51m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 61m 59sImage 2 · Lumen 400Viewed a product imageSuitability 94%
  7. 72m 09sSearch “headlamp”Searched the catalogSuitability 86%
  8. 82m 35sImage 3 · Lumen 400Viewed a product imageSuitability 79%
  9. 93m 04sViewed Cairn LowViewed a product pageSuitability 67%
  10. 3m 09sLeft the store

Final guess

Suitability67%
Fit
<1%
Suitability
67%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
33%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.