Synthetic data
All sessions

s-2784

Simulated shopper

Oct 23, 2026, 1:58 AM UTC · desktop · search ads · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 14sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 21sSearch “best backpacking pack”Searched to compare optionsChoice 79%
  5. 51m 58sExpanded shipping · Talus TrailExpanded shipping infoChoice 57%
  6. 62m 13sExpanded materials · Talus TrailExpanded materialsNo clear doubt 57%
  7. 2m 39sLeft the store

Final guess

No clear doubt57%
Fit
<1%
Suitability
3%
Durability
21%
Value
<1%
Delivery
2%
Choice
17%
No clear doubt
57%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.