Synthetic data
All sessions

s-2786

Simulated shopper

Oct 28, 2026, 5:17 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 19 actions

abandonedcart $348

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 354sDelivery check · ZIP 78207Checked delivery date by ZIPDelivery 62%
  4. 41m 11sCompare + Cairn MidAdded a product to compareChoice 45%
  5. 51m 36sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 91%
  6. 61m 51sOpened reviews · Cairn MidOpened reviewsChoice 80%
  7. 72m 17sReviews filtered: valueFiltered reviews by valueValue 79%
  8. 82m 53sOpened reviews · Cairn MidOpened reviewsValue 87%
  9. 93m 10sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 103m 35sAdded to cart · Cairn MidAdded to cartValue 99%
  11. 113m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 02sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  13. 134m 19sAdded to cart · Cairn LowAdded to cartValue >99%
  14. 144m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 154m 46sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 25sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  17. 175m 43sBrowsed catalogBrowsed the catalogValue >99%
  18. 185m 52sSorted: price ascSorted by lowest priceValue >99%
  19. 6m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.