Synthetic data
All sessions

s-2787

Simulated shopper

Oct 31, 2026, 8:21 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn MidViewed a product pageFit 27%
  2. 228sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 341sSize guide · Cairn MidOpened the size guideFit 87%
  4. 453sImage 1 · Cairn MidViewed a product imageFit 85%
  5. 51m 10sOpened reviews · Cairn MidOpened reviewsFit 93%
  6. 61m 14sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  7. 71m 54sBrowsed catalogBrowsed the catalogFit >99%
  8. 82m 34sViewed Cairn LowViewed a product page · Switched to a similar productFit 99%
  9. 92m 53sExpanded warranty · Cairn LowExpanded warrantyFit 97%
  10. 103m 25sImage 2 · Cairn LowViewed a product imageFit 97%
  11. 113m 48sSize guide · Cairn LowRe-opened the size guideFit >99%
  12. 4m 02sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.