Synthetic data
All sessions

s-2788

Simulated shopper

Oct 31, 2026, 11:38 PM UTC · desktop · paid social · Lumen 400 Headlamp · 12 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 234sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 31m 01sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 26sDelivery check · ZIP 70842Checked delivery date by ZIPNo clear doubt 44%
  5. 51m 37sOpened reviews · Lumen 400Opened reviewsDelivery 50%
  6. 61m 50sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  7. 72m 18sAdded to cart · Lumen 400Added to cartDelivery 99%
  8. 82m 32sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 92m 58sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
  10. 103m 05sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 36sPromo field focusedClicked into the promo-code fieldDelivery 99%
  12. 4m 01sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.