Synthetic data
All sessions

s-2789

Simulated shopper

Oct 25, 2026, 11:24 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 236sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 354sSize XXL · Merino 200Selected a sizeFit 67%
  4. 41m 19sImage 1 · Merino 200Viewed a product imageFit 58%
  5. 51m 54sExpanded returns · Merino 200Expanded returns policyFit 73%
  6. 62m 33sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 93%
  7. 72m 50sSize XL · Merino 200Changed size selectionFit >99%
  8. 83m 00sImage 2 · Merino 200Viewed a product imageFit >99%
  9. 93m 36sSize guide · Merino 200Re-opened the size guideFit >99%
  10. 103m 51sImage 3 · Merino 200Viewed a product imageFit >99%
  11. 4m 09sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.