Synthetic data
All sessions

s-2790

Simulated shopper

Oct 24, 2026, 7:28 PM UTC · mobile · search ads · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall ProViewed a product pageChoice 29%
  2. 230sViewed Lumen 400Viewed a product pageChoice 36%
  3. 31m 04sOpened comparisonOpened the comparisonChoice 97%
  4. 41m 25sDelivery check · ZIP 13240Checked delivery date by ZIPChoice 69%
  5. 51m 56sExpanded returns · Lumen 400Expanded returns policyChoice 39%
  6. 62m 06sCompare + Lumen 400Added a product to compareChoice 96%
  7. 72m 35sImage 1 · Lumen 400Viewed a product imageChoice 95%
  8. 83m 00sViewed Squall ProViewed a product page · Returned to a product viewed earlierChoice >99%
  9. 93m 07sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  10. 103m 35sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  11. 3m 41sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×222.8×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Added a product to compare11.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.