Synthetic data
All sessions

s-2791

Simulated shopper

Oct 26, 2026, 1:38 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 216sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 332sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 443sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 51m 01sImage 1 · Cairn MidViewed a product imageFit 94%
  6. 61m 07sImage 2 · Cairn MidViewed a product imageFit 95%
  7. 71m 42sOpened reviews · Cairn MidOpened reviewsFit 96%
  8. 82m 03sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  9. 92m 19sExpanded returns · Cairn MidExpanded returns policyFit >99%
  10. 102m 58sExpanded returns · Cairn MidExpanded returns policyFit >99%
  11. 113m 26sBrowsed catalogBrowsed the catalogFit >99%
  12. 124m 00sOpened reviews · Cairn MidOpened reviewsFit >99%
  13. 134m 20sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 144m 59sExpanded returns · Cairn MidExpanded returns policyFit >99%
  15. 155m 06sImage 3 · Cairn MidViewed a product imageFit >99%
  16. 5m 10sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Expanded returns policy ×32.3×
  • Opened reviews ×31.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.