Synthetic data
All sessions

s-2792

Simulated shopper

Nov 2, 2026, 6:44 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn MidViewed a product pageFit 27%
  2. 227sViewed Emberline 20°FViewed a product pageNo clear doubt 26%
  3. 358sOpened reviews · Emberline 20°FOpened reviewsSuitability 33%
  4. 41m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 51sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  6. 62m 03sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 18sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  8. 82m 46sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  9. 93m 07sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  10. 103m 14sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  11. 113m 28sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  12. 123m 43sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  13. 134m 12sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  14. 144m 16sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  15. 4m 43sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec ×217.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.