Synthetic data
All sessions

s-2794

Simulated shopper

Oct 25, 2026, 9:52 PM UTC · mobile · paid social · Ridgeback 38L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 242sViewed Ridgeback 38LViewed a product pageChoice 37%
  3. 31m 01sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 49%
  4. 41m 41sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 27%
  5. 52m 14sDelivery check · ZIP 63009Checked delivery date by ZIPDelivery 37%
  6. 2m 27sLeft the store

Final guess

Delivery37%
Fit
16%
Suitability
8%
Durability
3%
Value
1%
Delivery
37%
Choice
4%
No clear doubt
30%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.