Synthetic data
All sessions

s-2795

Simulated shopper

Oct 28, 2026, 7:44 AM UTC · desktop · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 347sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 06sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 51m 26sImage 2 · Talus TrailViewed a product imageNo clear doubt 42%
  6. 61m 29sCompare + Talus TrailAdded a product to compareSuitability 48%
  7. 72m 01sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 78%
  8. 82m 25sSearch “which tent”Searched to compare optionsChoice >99%
  9. 92m 32sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 06sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  11. 3m 21sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.