Synthetic data
All sessions

s-2796

Simulated shopper

Oct 31, 2026, 10:30 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 234sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 339sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 452sSize guide · Cairn LowOpened the size guideNo clear doubt 48%
  5. 51m 16sViewed Merino 200Viewed a product pageNo clear doubt 62%
  6. 61m 28sExpanded specs · Merino 200Expanded technical specsNo clear doubt 77%
  7. 1m 32sLeft the store

Final guess

No clear doubt77%
Fit
10%
Suitability
5%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
8%
No clear doubt
77%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.