Synthetic data
All sessions

s-2797

Simulated shopper

Oct 30, 2026, 12:20 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Cairn MidViewed a product pageFit 27%
  2. 233sSize 10 · Cairn MidSelected a sizeFit 81%
  3. 31m 07sOpened reviews · Cairn MidOpened reviewsFit 90%
  4. 41m 20sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 51m 51sSize guide · Cairn MidRe-opened the size guideFit >99%
  6. 62m 24sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 73m 04sExpanded returns · Cairn MidExpanded returns policyFit >99%
  8. 83m 25sAdded to cart · Cairn MidAdded to cartFit >99%
  9. 93m 55sViewed cartViewed cart (saw shipping cost)Fit >99%
  10. 104m 00sCheckout startedStarted checkoutFit >99%
  11. 4m 22sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.