Synthetic data
All sessions

s-2799

Simulated shopper

Oct 21, 2026, 8:56 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 235sExpanded materials · Squall 2.5LExpanded materialsSuitability 31%
  3. 31m 00sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 73%
  4. 41m 24sExpanded specs · Squall 2.5LExpanded technical specsSuitability 92%
  5. 51m 30sExpanded specs · Squall 2.5LExpanded technical specsSuitability 98%
  6. 61m 55sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  7. 72m 28sBrowsed catalogBrowsed the catalogSuitability 99%
  8. 82m 57sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 31sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  11. 3m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×56.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.